Tookii
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See your productthrough your users' eyes.

Tookii generates AI-powered users from your target audience, so you can interview them, observe them, and validate every product decision — in minutes, not weeks.

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Free during beta. No credit card.

Built for fast-moving teams and builders

Whether you manage a roadmap or ship solo.

Enterprise product teams

Product manager at her desk inside an enterprise team space — synthetic-user helpers organize a row of persona cards, pin reports to a Q2 Insights cork strip, and tidy sticky notes on the desk.

Product teams ship faster than they can validate. Tookii gives PMs an agentic validation layer for new ideas, features, and messaging — showing where users get confused, what fails to convince, what to fix before the next release, and what to build next.

Meet your users

Indie builders & vibe coders

Indie developer at a home workspace with synthetic-user helpers organizing notes and sketches.

You're vibe-coding at AI speed, but you can't find users fast enough to know if you're building the right thing. Tookii gives you AI users from your target audience, so you can interview them, watch where they get stuck, fix gaps before your next push, and decide what to build next.

Meet your first users
What Tookii does

The validation layer for everything you ship.

Tookii turns synthetic users into a repeatable validation loop. Ask questions, watch behavior, test ideas before you build, and decide what to ship next.

01Live now

Synthetic Users

Synthetic users grounded in your ICP. Tookii builds synthetic users from your business, your industry, and your competitors, and you can then edit, refine, or add users of your own. The foundation every other test runs on.

02Live now

Session Replay

The closest thing to watching real users — without the scheduling, recruiting, or waiting. Personas walk through your flow in a real browser. You watch every click, hesitation, and rage-quit, with the reasoning behind each one.

03Coming soon

Focus Group

Sit in on a moderated discussion with your personas. Drop a pricing tier, a name, or a new feature on the table — watch them argue, agree, and reveal what really moves them.

04Live now

A/B Tests

Run the test before you build it. Show two variants to the same personas, see which one wins, and skip the dev cycles that end in inconclusive results.

05Coming soon

Competitive Landscape

Your personas don’t just know your product — they know the competitors you’re up against. Their positioning, their pricing, their reviews. Understand when would they pick you, what’s pulling them toward an alternative, and what would change their mind. The "why we lose deals" answer, on demand.

06Coming soon

What to Build Next

Pressure-test any idea — a PRD, a roadmap bet, a single ticket — against your personas before engineering touches it. Ship the ones that land. Kill the ones that don’t.

How it works

The new era of agentic product research

Synthetic users trained on your ICP show you what real users would do — with your product today, or with your next idea before you build it.

Step 1

Define what to test

Hand Tookii what you want to validate. No SDK, no integration — the audit runs from the outside in, the way a real user would experience it.

Step 2

Meet your synthetic users

Tookii generates synthetic users from your ICP — real jobs-to-be-done, specific goals. Edit any of them, drop the ones that don’t fit, or add your own before they run.

Step 3

Watch them use your product

Each one navigates your product in a real browser — reads copy, tries flows, reacts to friction. Every step is captured as a session replay you can see.

Step 4

Synthesize findings

Tookii clusters the moments and links each one back to evidence — replay timestamps, persona quotes, screenshot frames.

Step 5

Decide what to ship next

A structured set of findings lands in minutes — what worked, what broke, and which moments are worth showing the team.

The output

Evidence, not summaries.

Every finding is a moment from the replay — the persona, the click, the reason they stalled or stuck. You watch it happen, scrub back, and decide what to ship next.

  • Session replay — every persona’s run captured as video you can scrub.
  • Per-persona narratives — what they expected, what they saw, why they reacted.
  • Stuck-here / loved-this stickies — the moments worth sharing with the team.
FAQ

Common questions, plain answers.

The prompts are the cheap part. Calibration, controlled agents, task orchestration, and trace-level evidence are what move synthetic answers from roleplay to reliable — four years of academic work on LLMs as research respondents has proved it, and every credible synthetic-research product has rediscovered the same. Tookii runs that loop.

Yes — arguably more than if you had a research team. When you're shipping alone, every decision compounds. Cold outreach to find your first real users is its own full-time job. Tookii gives you synthetic users of your ICP in minutes — interview them about pricing, stress-test a landing page, or walk them through onboarding before a real user touches it.

A persona is a synthetic user — an AI agent with goals, pains, prior context, and a reason to be on your site. We don't generate them from a prompt. Before any persona exists, Tookii reads your site, product surfaces, and competitor positioning to build a working model of your business — who finds you, what they want, what alternatives they considered. The personas come out of that model. Each one drives a real browser through your product, and you can enrich any persona with your own context — past interviews, support tickets, ICP notes — to sharpen them against your real-world ICPs.

It uses the product. Each persona drives a real browser — follows links, fills forms, waits for pages to load. The session replay is a video. You see the cursor, the clicks, and the moments the persona gives up.

Every finding cites the persona, the step, and the reasoning. Hover any finding and you get the full trace — what the persona expected, what they saw, and why they reacted. If a finding does not hold up under the trace, you discard it.

No, and we don't want to. Traditional research is still the way to learn motivation, willingness to pay, and trust. What Tookii does is make that research much faster, and sharper so you can de-risk decisions.

Run your first audit.